Participants will learn about the Sports Industry and the opportunities and career options available in the sports industry. Through a variety of activities including readings, viewings, short lectures, and guest speakers, students will be introduced to the cultural, economic, and social impact of sports in America and internationally. Students will learn how to identify and analyze resources for clarification of industry trends, opportunities, and challenges to entry in the sports sector. The course will culminate in a final project.
Topics covered include:
- Marketing and promotions
- Merchandizing and Licensing
- Social and Cultural Impact of Sports
- Player Formation and Development
- Sports Governance issues